#HUNCHTHINKING
We get curious about all kinds of stuff, here’s some thinking, opinion and fun.
SASS FROM THE STARS - APRIL 2020
This month, the stars reckon we could all do with more kindness. So they’ve dialled back the sass and amped up the love… a little.
5 TIPS FOR WORKING FROM HOME
Working hard or hardly working? Either way, here’s Kat’s five tips to ace your ‘WFH’ life and keep yourself sane.
LOOKING BACK ON VALENTINES
Valentine’s Day was only two months ago. Feels like a lot longer. So we’ve boarded the nostalgic love train to remember our favourite ads
REVIEW HAIKU
Want to find your next Netflix fixation? Just unpack these haikus inspired by some our faves, then let the binge begin.
LOLLING THROUGH LOCKDOWN
Who would have thought lockdown would be so meme worthy? Here’s some stuff that’s kept us laughing through the tears.
50 THINGS TO LOVE ABOUT A LOCKDOWN
Turns out there’s lots to love about a Lockdown. We put our heads together to find 50. Who plays Cluedo and Monopoly? No, really?
LET'S GO VIRAL
We’ve all learned lots about viruses recently. But what can a virus teach us about marketing? Here’s our take on ‘going viral’.
SUGAR AND SPICE: OUR GUILTY VICE
Humans have been fascinated by reality TV since the 50s. But how do you make a hit? We reckon there’s a simple recipe.
THE SIMPLE MATH OF CELEBRITY GOSSIP
The celebrities keep changing, but the gossip stays the same. Sophie explores the math behind celebrity gossip. No calculators needed.
SECRETS OF STORIES.
Facts wrapped in stories are way more likely to be remembered. But why? Discover the science and psychology of stories.
SASS FROM THE STARS - MARCH 2020
No matter how famous you get, the stars are there to bring you back to earth. Mystic Matty has just the ego-squashing sass to do it.
HOW DEEP IS YOUR INFLUENCE?
If we take influencer marketing at face value, it’s often an attractive face. But take a deeper look and are we sending the industry backwards?
RITSON ON MARKETING: THE ANSWER IS YES
Mark Ritson came to Auckland to remind us what we already know. Marketing is easier than we make it. We just need patience - and time.
DO YOU KNOW YOUR DRAG?
Prep for Pride by brushing up on your Drag dictionary. If your lingo skills take you to the top, you’ll be in to win a night at Caluzzi. Okurrr?
THE DIVERSITY PARADOX
While everyone understands the importance of diversity, Michael reckons there’s also value in what makes us the same.
PRIDE. IN ADVERTISING.
Nestled between those corporate-sponsored rainbow flags, we’ve spotted some cracker ads that celebrate pride. Enjoy.
SASS FROM THE STARS - FEBRUARY 2020
Venus in Aries has earthlings all horned up in time for Pride month. With ‘love is love’ in the air, the stars are feeling extra sassy.
WHAT ARE THE RULES OF THE RAINBOW?
Wrapped up in rainbows this month? Before getting too proud, let’s go over what Pride Month is about. And what it’s definitely not.
DESIGN TRENDS FOR 2020
Erin thinks we’re over digitised designs and next year will go back to basics with a more human look and feel. Here’s her take.
SASS FROM THE STARS - JAN 2020
New Year’s resolutions not going so well? As fun as it is for the stars to see, they’ve got some sass to get you back on track.