#HUNCHTHINKING
We get curious about all kinds of stuff, here’s some thinking, opinion and fun.
MICHAEL'S PICKS FOR THE 20s
No one really knows what’s next up. But guessing is half the fun. Here's Michael's take on Easification, Hypercraftism, and more.
WHY THE 20s WILL ROAR
“History doesn’t repeat itself, but it often rhymes.” We go back in time to see what the 1920’s can tell us about the upcoming decade.
SASS FROM THE STARS: A NEW DECADE
The roaring 20s are almost upon us (again). So tMystic-Matty has our horoscopes lined up with 2020 vision into the future.
FAKE NEWS, STAR SIGNS AND BIRTHDAYS
Ever wondered why you think what you think? Maybe you're kidding yourself? Michael explores why confirmation bias matters.
SPOT THE FAKE NEWS
Did they really say that? Good question. Ready to test your fake filter? Can you work out who said what and what’s fake news?
SMOKE, MIRRORS AND TINFOIL HATS
A fire in the city had the tinfoil hat community working overtime. So we got to thinking about what makes believers believe.
FAKE NEWS IS ON YOU
What’s even real? It’s easy to get frustrated by a barrage of fake news. But Mel argues that it only exists because we let it.
SASS FROM THE STARS: NOVEMBER
Mercury is in Scorpio. But don’t worry. Mystic-Matty has the cosmic clues to keep us grounded throughout this difficult time.
OK BOOMER. WHO'S NEXT?
Every generation blames the one before… Michael asks what Mike and the Mechanics can tell us about intergenerational conflict.
LET'S ALL PLAY NICE
Kick-arse collaboration is something all clients want. But it isn’t always easy. So we’re exploring simple ways to fix that.
Sass from the stars - September
Spring is trying hard to spring, so it's time to shake off bad habits and get stuff done. Luckily, our in-house medium has astrologically accurate tips to help.
The problem with mental illness is trust.
It’s mental health awareness week. What better time to go a bit mad. Here’s Michael’s take on the ongoing journey of knowing when you can trust your brain.
The three biggest myths of Martech
Dubbed as the latest marketing craze, Martech is buzzing its way around the industry. But is it all it’s cracked up to be? Michael debunks three big myths.
The 16 Purrrsonalities.
If you were in Cats, which cat would you be? Take our pseudo-scientific quiz to find your feline equivalent of Myers-Briggs’ personality test.
Archetypal Kittens
What is personality? Who dreamt it up? And how is it relevant in marketing? Take our tour from Carl Jung to Top Cat.
Sass from the stars - August
With germs running rampant and Mercury in retrograde, winter's been pretty naff. So Mystic-Matty has consulted the cosmos to get us through.
15 of the best
We sat down with bowls of popcorn and watched Ad Age’s top 15 campaigns of the 21st century. Here’s a few people’s take on what they loved and why.
That's my idea
We’ve all heard it. Most of us have probably said it. But whose idea is it really? Michael shares his thoughts on why there’s actually no I in idea.
Monkeys, musings and managing my mind. .
Ever fired off a scathing email then regretted it immediately? It’s the monkey’s fault. Matt looks into the Chimp Paradox and discovers we’re not as evolved as we think.
Sass from the stars - June
June sure has had its moments. So, whether you’re a lavish lion, a sexy scorpion or a benign bull, our own Mystic-Matty, has just the cosmic counselling you need.