#HUNCHTHINKING
We get curious about all kinds of stuff, here’s some thinking, opinion and fun.
DANCING ROUND IN CIRCLES
As we land another spin around the sun, Michael discovers that there’s circles in everything - and which of them matter most of all.
FIVE BIG THINGS FROM ‘24
It’s not a year end without a listicle. So here’s five things we’ve noticed in marketing this year. And why they’re mostly awesome.
ASK YOUR WAY TO BETTER ANSWERS
What matters most when you’re crafting a brief? How do you dig for the good bits? What makes the biggest difference?
FIVE STREAMERS YOU CAN SWITCH OFF WITH
Sometimes we like to switch on to switch off – no brains required. Here’s five of favourite guilty secrets to do just that.
SiLLY SEASON HIGH FIVE
Fighting to keep your brain in balance in the silly season? Just connect, move, explore, give and grow. It’s like giving yourself a Christmas high five.
TEN TIPS FOR BETTER WRITING
Everyone can write, right? We learned it at school. But how do you nudge your writing from good to great? Here's ten tips to help.
WRANGLING AI BUTTERFLIES
Does the mention of AI give you butterflies? Me too. It’s exciting and scary in equal measure. Just like the first day of school….
TEN YEAR TURNAROUND. BACKWARDS.
Every business wants to appear ten foot tall and bullet proof. But who really is? Michael lifts the lid on the rollercoaster.
LIGHTS, CAMERA, QUIZ
Know your winners from your one-hit wonders? Put your movie smarts to the test to de-code these Oscar winning emoji.
MARKETING, ECONOMICS & THE NEXT BIG THING
is ‘old school’ media dead? Will Google own the world? Michael explores marketing through economics.
L.O.V.E. FEEDBACK
Feedback, huh? Research tells us everybody wants it. But how do you deliver it in a way that makes stuff better? It’s all about L.O.V.E.
HOW TO WIN HEARTS AND SHOPPING CARTS
People, huh? You make all this effort but it doesn’t really land. Maybe you’re speaking the wrong love language? Find out why.
BEFORE AND AFTERS
Four different ads. Forty years apart. It’s amazing how ideas seems to boomerang.
DOES SEX STILL SELL?
What’s going on with sex in advertising? Some stuff’s hot? Other stuff’s not? Who’s even making the rules anymore?
KEEP YOUR SUMMER BUZZ HUMMING
Want to keep that summer glow going? We all do. So here’s how to make work days feel more summery.
SASS FROM THE STARS - JANUARY 2024
Librans VS seagulls, Leos VS Mr Whippy, Scorpios VS the sun – what summer lessons can we take into 2024?
C.H.A.S.E YOUR NEW YEAR GOALS
Keen to nail your New Year’s resolutions? Here’s an easy way to sense-check your goals to give yourself the best possible chance.
XMAS POEM 2023
It’s always fun to pastiche a poem at Christmas. Here’s how the reindeer beat the robots to finish line.
SOPH'S SUMMER BOOK CLUB
Looking for your next read? Good, ‘cos Soph’s Summer Book Club is in session.
BAD WEATHER BINGE WATCHES
Need something to watch on a wet Summer’s day? Here’s our take on the hidden gems to bust the boredom.