#HUNCHTHINKING

We get curious about all kinds of stuff, here’s some thinking, opinion and fun.

OUR BLOG

From marketing ideas to life hacks to fun with cats. Get to know us by exploring how we think.

Michael Goldthorpe Michael Goldthorpe

DANCING ROUND IN CIRCLES

As we land another spin around the sun, Michael discovers that there’s circles in everything - and which of them matter most of all.

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Michael Goldthorpe Michael Goldthorpe

FIVE BIG THINGS FROM ‘24

It’s not a year end without a listicle. So here’s five things we’ve noticed in marketing this year. And why they’re mostly awesome.

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Michael Goldthorpe Michael Goldthorpe

ASK YOUR WAY TO BETTER ANSWERS

What matters most when you’re crafting a brief? How do you dig for the good bits? What makes the biggest difference?

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Michael G Michael G

SiLLY SEASON HIGH FIVE

Fighting to keep your brain in balance in the silly season? Just connect, move, explore, give and grow. It’s like giving yourself a Christmas high five.

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Michael Goldthorpe Michael Goldthorpe

TEN TIPS FOR BETTER WRITING

Everyone can write, right? We learned it at school. But how do you nudge your writing from good to great? Here's ten tips to help. 

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Michael Goldthorpe Michael Goldthorpe

WRANGLING AI BUTTERFLIES

Does the mention of AI give you butterflies? Me too. It’s exciting and scary in equal measure. Just like the first day of school….

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Michael G Michael G

BEFORE AND AFTERS

Four different ads. Forty years apart. It’s amazing how ideas seems to boomerang.

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Matt L Matt L

DOES SEX STILL SELL?

What’s going on with sex in advertising? Some stuff’s hot? Other stuff’s not? Who’s even making the rules anymore?

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Michael G Michael G

C.H.A.S.E YOUR NEW YEAR GOALS

Keen to nail your New Year’s resolutions? Here’s an easy way to sense-check your goals to give yourself the best possible chance.

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Michael G Michael G

XMAS POEM 2023

It’s always fun to pastiche a poem at Christmas. Here’s how the reindeer beat the robots to finish line.

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