XMAS POEM 2023

It’s always fun to pastiche a poem at Christmas. Here’s ours.

Twas the day before Christmas and all around Hunch.
Not a creature was stirring... they were all out to lunch.
There were prints on the printer and scrawls on the wall.
One phone rang its tone, but no answers at all.

Ideas were all crafted. Ratonales writ.
They sat, quiet, in trays where the work likes to sit.
And that peace felt amazing. No frantic hubub.
Just the hum of the aircon and buzz from the pub.

As I scanned through the scene, something new caught my eye.
A shiny red button: Click here for AI.
So I paused and I thought. And I said “what the hell?”
And I pushed on that button.. like ringing a bell.

And what happened next, you could not have predicted.
First a hum, then a buzz... from the moment I clicked it.
And the hum turned to chatter and built to a roar.
And a clatter of chaos showed up at the door.

So I flung that door open and what should appear.
Yes, a miniature sleigh and nine tiny reindeer.
And gripping the reigns of the reindeer there sat.
A nerdy old guy in a funny red hat.

And into this silence, craziness came.
As he whistled. And shouted and called them by name.

Go, Anna, go Gemma, keep cracking it, Matt,
Try more lines like this and a few less like that.
On Vic. And on Matt. Give it everything Mia.
No hold ups, no handbrakes, no self-doubt. No fear.
On Sophie, On Caro, you’re nailing it Mel.
As the briefs turned to gold like a bat out of Hell.

And the reindeer were ready to take up the call.
Now dash away, dash away, dash away all.
And dash did they ever. Their brains so alive.
And they dotted it to – counting dots one to five.

They made concepts and artworks, letters and more.
There were banners and strategies strewn on the floor.
There were people on emails and people on calls.
And all kinds of drawings on all kinds of walls.

There was easy and excellent.. plenty of fun.
And the work, and the work, and the work all got done.
And clients were happy. Money rolled in.
There were smiles on all faces and cash in the tin.
And the budgets got beaten and deadlines got ducked.
And the Humans of Hunch shouted “Robots, get fucked”.