BEFORE AND AFTERS
Who says history never repeats?
Hot off the back of the smoking new Calvin Klein ad starring Jeremy Allen White, B-R-L-O (a German beer brand) Made a shot-for-shot pastiche with different talent.
Reminds us of that time in the 80’s when BBH made their famous Laundrette ad. And Carling Black Label (a beer brand) made a shot for shot pastiche, with a twist.
Feels like ‘boys for the girls’ and ‘beers for the boys’ is pretty timeless.
Calvin Klein - 2024
Jeremy Allen White shows off his Calvin’s with the 60’s feminist anthem You don’t own me setting the scene. People liked it.
B-R-L-O - 2024
Some German guy in his tidy whiteys discovers the same convenient couch on a roof top. Same track. Different feel. People liked this too.
LEVI’S - 1985
Hot guy wanders into a Laundrette to stone wash his jeans. Takes his kit off. Caused some kerfuffle at the time. But people like it.
CARLING BLACK LABEL - 1985
Two blokes notice the commotion and question whether “he drinks Carling Black Label”. Apparently not. People liked this too.