Confused about the GDPR? Us too. So we did some research and discovered that really it’s all about doing the right thing by customers.

What do you call a machete massacred deer with no eyes and no legs? Still bloody no idea. That’s one of my favourite progressive pun jokes.

Why did Friends take over the world, while hundreds of similar shows fizzled out? Why is Carpool Karaoke a must-view, while millions of hours of YouTube are unwatched?

Top up and win. Swipe and save. Drive and Fly. You name it, you’ll win it. Does anyone sell anything without a promo these days?

Everything that’s old is new again. Everything that’s new is old. Everything we’ve done, we’ll do again. Every story written has been told. Everywhere we’ve been, we’ll go again. 

Just about this time last year, one of our more charismatic advertising leaders took off to write ads in the sky. Lots of people miss Devo.

That’s what my mother used to say. Well, words to that effect. “You can’t go out until you’ve cleaned your room.” It’s a simple “work first, play later” incentive strategy – and it works. But I reckon fun is better...

Strategy vs. Tactics. And flags. It’s time. Papers are out, boxes are being ticked and talkback lines are running hot with people in a flap about the flag. But what exactly are we voting for? 

 Thirty years ago, I was seven. DM meant one thing to me. Dangermouse – a smart little crime-fighting mouse and his nerdy but brilliant assistant, Penfold.

Big data is the new black. Ask anyone. They say that the future of your business, our business or indeed any business lies in our ability to collect

As we down tools to settle in for the Easter weekend, I got to thinking about God. Don’t panic, this isn’t one of those posts. But it is something I find interesting, so I thought I’d share.

There’s no getting away from it; robots are taking over.Driverless cars, fridges that pre-order groceries, even IBM doctors that can diagnose the common cold.

“The customer is always right.” We’ve all said that and smiled. It’s a catchphrase we bandy around with due sincerity or snide cynicism depending on the occasion. 

We’re super-proud to announce that last night Hunch picked up our first-ever prizes at the NZDM Awards. Our ‘Wrong Delivery’ campaign 

I don’t know if you’ve met it yet, but there’s this thing called Instagram. It’s where ‘ordinary’ people tell the story of their life through pictures. 

Hot on the heels of a cracker night at the NZ DM Awards, we enjoyed a second dose of marketing inspiration at the Floating Pavilion early last week. Marketing Impact hosted Jeffrey Rohrs, VP of Insights at Salesforce 

There are no rules when it comes to ideas. All rules are made to be broken. Having ideas should always be fun. Sometimes it seems easy. Sometimes it doesn’t. Always bounce off someone else.

So Campbell Live is on the block. Not that Block (although given the strategic direction of TV3, maybe that would help). 

 My four-year old had a birthday party a while back. Nothing fancy, just a few mates, an obstacle course, a cake, a piñata, goody bags – the usual stuff.

If you’ve ever had the privilege of working with David Walden, you’ll know that his version of “making a ding” often required a lot more than a panel beater.