z energy

welcoming you onboard

CUSTOMER ENGAGEMENT | STRATEGY

THE JOB

Z Energy and Caltex wanted to create an onboarding journey for new customers that would reinforce the value of customers choosing Z or Caltex every time they fill up.

OUR HUNCH

Filling up doesn’t feel like a chore when you get rewarded doing it.

SOLUTION

By understanding what matters most to our customers, we mapped out an onboarding journey that added value, offered support and engaged different customers in different ways.

Some like a free coffee, others love a car wash, some like to pay in their app and everyone loves a saving when they can get it. The programme identified the right levers to pull for the right customers.

JOB DONE

By winning over customers with tailored offers, we created a seamless onboarding journey that made it easy for both Z and Caltex to drive different levels of engagement with a different customers.

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