TOWER
THE EQC EXPLAINED
CUSTOMER CHANGE | STRATEGY
THE JOB
Insurance jargon isn’t easy to interpret. So Tower asked us to help Kiwis understand what the upcoming Earthquake Commission – Toka Tū Ake EQC changes would mean for them and their premiums.
OUR HUNCH
We’re a proud little country, and we’re all in it together.
SOLUTION
An explainer video did the heavy lifting to help Kiwis understand how the EQC changes are a good thing for everyone. After all, we’re just Kiwis helping Kiwis.
JOB DONE
By the time October 2022 rolled around, customers were well-aware of what the EQC changes would mean for their home insurance premiums. And what’s good for New Zealand is good for us.
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