SPARK

SPARK SIMPLIFICATION

DATA | STRATEGY

THE JOB

Spark were simplifying a number of different broadband plans for their customers. They needed us to help get the right message, to the right person, at the right time.

OUR HUNCH

I’m not worried about what was. I need to know what’s new.

SOLUTION

We developed an automated 'machine' to sort the data into different relevant variables like speed, price and add-ons. We then ran everything through that machine.

JOB DONE

Over half-a-million customers received letters or emails about their plans. Less than 1% were even remotely worried about it.

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Explore more of what we do, from strategy and planning to making bad news better.