#HUNCHTHINKING
We get curious about all kinds of stuff, here’s some thinking, opinion and fun.
Tough gig. Will new ways of working actually work?
What’s the gig economy? How does it work? What could it mean? Pretty much none of those questions answered in a rant about eduction.
Need to sense-check your loyalty strategy? Ask a cat.
Customer loyalty? It’s complex, right? Not if you know a bit about cats. We’ve had a think about how customers think and we reckon it’s a bit like cats.
OUTRAGE!! ON SALE NOW
Remember that thing that made you so mad? Maybe your outrage doesn’t do much. Michael takes a trip through the tripwires of getting socially cancelled.
MAFS UPDATE #4
After an almost-unbelievable stacks of seasons thousands of Australians put up their hands and surrendered their self-respect for MAFS. Here’s our take.
MAFS UPDATE #3
We’ve seen ‘toy’ shopping, bed hopping and slowly sizzling moments over a meditative lemon juice. But who will stay and who will leave this week?
MAFS UPDATE #2
Two weeks in and the commitment ceremony is on. Who votes to stay? Who votes to leave? Who votes to change the channel?
MAFS UPDATE #1
After an almost-unbelievable stacks of seasons thousands of Australians put up their hands and surrendered their self-respect for MAFS. Here’s our take.
Married at first bite.
Obsessed with Married At First Sight? Michael had a think about what might go down if marketers were producing the show.
What’s your email personality type?
Inbox looking like a junk folder? New Matt calls out the peskiest email habits to cleanse our inboxes once and for all.
The best a brand can get.
Simon says, “Start with why”. Why? Because “no-one buys what you do, they buy why you do it.” Those are the headlines from Simon Sinek’s famous Ted talk. And his Apple makes a lot of sense.
Winners, losers and wellbeing.
What’s the ‘Wellbeing Budget’ and how does it work? Not really work related. But totally relevant to the way we choose to work.
Binge for summer.
We talked as a team and picked the best of what we like for a bunch of different reasons. So here’s three must-binge TV series, brilliant podcasts and cracking books. Get stuck in.
A year in the life.
Georgia took a look back at the guessing, learnings, surprises and all round laughs of her first year at Hunch.
Five dead-cert predictions for 2019
Predicting the future is tough. It’s a better bet to look at stuff that won’t change. With that in mind, here’s some predictions.
Just a little feedback from legal.
Looking for the secret of legally compliant ad? Tell the truth. If only it was so simple. Strangely, it pretty much is.
Corporate social irresponsibility?
You’d have to live under a rock to escape the ‘sustainability’ bandwagon that everyone’s jumping on.
Why Colin worked and Kendall didn’t.
A mega-star, a social cause and a brand walked into a bar – that could turn into a party – or a brawl.
Looking good.
While ad campaigns these days often need a 90-second video to explain the idea, print ads are instant.
We did it on purpose.
“Why are we even doing this?” it’s a reasonable question, most often asked by surly teens and corporate employees.
Are we losing the plot in the uncanny valley?
The robots are coming. And they’re 20-something women with a passion for customer service. In so many ways, we say no.