#HUNCHTHINKING
We get curious about all kinds of stuff, here’s some thinking, opinion and fun.
Are we losing the plot in the uncanny valley?
The robots are coming. And they’re 20-something women with a passion for customer service. In so many ways, we say no.
Shut it down
Success is celebrated, but bad news hides. We reckon that’s unhelpful. So here’s our business continuity plan - starting at Ground Zero and working up.
Agencies, consultancies & bumble bees.
What makes an agency an agency? Can consultancies do it too? Here’s our take with “scientific” proof from bumble bees.
Pushing the gender agenda.
Gender equality has gained traction over the last few decades, in no small part thanks to the sheer volume of campaigns on the topic.
CHANGING FACES OF WOMEN IN ADVERTISING
It’s 2018. That’s 125 years since women in New Zealand have been recognised as equals in the eyes of democracy.
A glimpse into a possible future.
Earlier this year we welcomed Simi into the hunch whanau, who spent two weeks learning the in's and out's of agency life. Here's his take on how it went.
Good vibrations: Why marketers should think like musicians.
Ever heard someone talk about the genius of Jimi Hendrix’ guitar? Of course not. So why are we so obsessed with marketing technology?
CRACKING CONCEPTS
Some ideas are brilliant in any language. Georgia explores a few we love.
THREE QUICK TIPS FOR GENERATING IDEAS.
Ethics and marketing? Really? Hot topic when it comes to data. So what are ethics? Why do they matter? And what do they mean in marketing?
Creativity, Lego and Play.
We go to work to work and we go home to play, right? Not if you want to be creative. Here’s why ‘Play’ is the most important part of working for us.
ETHICS AND MARKETING. REALLY?
Ethics and marketing? Really? Hot topic when it comes to data. So what are ethics? Why do they matter? And what do they mean in marketing?
Chaos, marketing and magic
Way back to high school, I loved algebra and hated statistics. It wasn’t so much the numbers, it was the answers.
Dedicated Followers: Programmatic in Plain English.
What’s programmatic? How does it work? Will it change the world? Here’s what we’ve learned about robots buying online ads.
The Missing Rs of Content Marketing.
Looking for the secret of great content marketing? It’s all about getting your Rs lined up up in the right order.
THIS IS AMERICA.
Erin scratched way below the surface to share hidden messages and symbolism in Childish Gambino’s latest video. What do you see in This is America?
Best of the Pencils.
Matt looked over the winners of this year's D&AD awards. Here's some work that won prizes and passed the Matt test.
A theory on time
Mel was wondering why some days whistle past while others drag. Here's what she learned about bending time.
GDPR. WTF?
Confused about the GDPR? Us too. So we did some research and discovered that really it’s all about doing the right thing by customers.
DIY is so not in my DNA.
Ever seen Matt swing a hammer? Nope, neither have we. Join him on his journey from fixing fences to facing facts about DIY.
20 weeks of words, wins and wobbles.
What does it really feel like to work in an agency? Georgia shares the highs and lows of six months at the coal face.