OUR TAKE ON TECHWEEK 2020
We brushed up on our tech jargon, then tuned in to three talks at NZ TechWeek to get the scoop. Here’s a look at what we got out of it – why Agile workplaces need agile people, how data can be used for good, and the audience your brand might be ignoring.
Putting the ‘i’ in agile.
THE QUESTION:
Is working within an Agile framework actually future-proofing businesses? Does ‘doing Agile’ transform us into agile human beings?
THE ANSWER:
Human agility is an art form that needs to be nurtured in order to form truly Agile organisations. Shut out vulnerability and you shut out innovation.
THE CHALLENGE:
Any new technology innovation, including Agile, can lead to human downgrading if we don’t embrace mental, emotional and behavioural agility first.
THE OUTTAKE:
Agile isn’t a change process. It calls for reinvention at an individual, human level. Companies who don’t embrace this will end up sabotaging themselves.
DOING DATA DIFFERENTLY.
THE QUESTION:
Our data is being used by big businesses, left, right and centre. So how can data collection be used for good…without being creepy?
THE ANSWER:
Data can shine a light on what’s going wrong, where, to engage communities, improve wellbeing and influence change – while also measuring impact.
THE CHALLENGE:
Data should be collected for our benefit as well. We need to develop more ways to measure wellbeing, so the right support is there when it’s needed.
THE OUTTAKE:
The future of data collection is holistic, factoring in more than just our online shopping habits. So Riposte has created tools so we get something out of it too.
DIGITAL ACCESSIBILITY FOR ALL.
THE QUESTION:
With content, development and strategy, accessibility is often an afterthought. How can we change this and why does it matter?
THE ANSWER:
On a human level, it’s the right thing to do. On a business level, not considering a percentage of the population can lead to major market revenue loss.
THE CHALLENGE:
Not everyone shares the same business values. So to get clients on board with accessibility, you need to appeal to both their digital goals and real-world values.
THE OUTTAKE:
Intent does not erase impact. No one sets out to make content inaccessible, but not considering it from the start will lose you money and customers.