Every funny ad has a super-tight insight. So we’ve had a look at some we remember, what they were saying and what made us laugh. Enjoy.

Toyota - “BUGGER”

What’s the insight? The new Hilux is just too powerful.

Brand of funny? Hyperbole. Using the ridiculous to make a point. Bugger.

Old Spice – “The man your man could smell like”

What’s the insight? Men don’t buy men’s smellies, women do.

Brand of funny? Surreal. He won’t turn into the Old Spice guy, but a girl can dream.

What’s the insight? Hunger can turn you into the worst version of yourself.

Brand of funny? Self-deprecating. Everyone’s a diva when they’re hangry.

What’s the insight? Tell people they can’t and they’ll fight to do it.

Brand of funny? Farce. The lengths you’d go to just to get a Yorkie.

What’s the insight? The fish is so fresh they have to fight wildlife to get it.

Brand of funny? Slapstick. An Attenborough style mockumentary gone wild.

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