NZ Herald
NEW ZEALAND’S HERALD
STRATEGY | CRAFT
THE JOB
The Herald needed a fresh new look, to launch it’s online Premium service and win back the hearts of all New Zealanders. So they asked us to help reposition the brand, refresh their look and cement themselves as a source of truth for the country.
OUR HUNCH
It’s not our NZ Herald. It’s yours.
SOLUTION
We turned things inside out. Less ‘The’ NZ Herald. More New Zealand’s Herald. A small tweak in words, but a big change in focus. Then we created a bold, clean look for retail and a stack of lines that talk remind readers that it’s their news.
JOB DONE
The rebrand worked wonders across all touchpoints. Overall audience up, audience engagement up and growth in page dwell. And we smashed all targets for uptake of Herald Premium.
SEE MORE
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Explore more of what we do, from strategy and planning to making bad news better.
