MS AUCKLAND

Wrong delivery

engagement | craft 

THE JOB

MS Auckland asked us to help leverage their relationship with Hell Pizza and drive pizza sales and subsequent donations during MS Awareness Week. 

OUR HUNCH

We need to aim big for a big return. We recommended a corporate “Office Shout” approach - selling multiple pizzas at the same time. 

SOLUTION

MS is an illness that confuses messages within the body causing all kinds of havoc. Our ‘Wrong Delivery’ sent pizzas to the ‘wrong person’, recommending an office shout but also echoing this confusion and driving our core message home.

JOB DONE

Our ‘Wrong Deliveries’ resulted in multiple office shouts around Auckland, increased awareness of MS and even conversations in the media following our radio station deliveries. $16,000 was raised. This campaign also won Gold and Silver at the 2015 NZDM Awards.

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