Labour

In it for you

THE JOB

How do you get people talking about the big picture differences between political parties?

OUR HUNCH

Drive empathy, evidence and hope to remind them that elections are all about them.

SOLUTION

Our election promise was backed with policy for everyday Kiwis and delivered through TV, outdoor, one-to-one and videos highlighting the differences.

JOB (NOT) DONE

This was a tough one to win without clear evidence of progress. But we’re proud of the work we did.