Labour

Let’s keep moving

STRATEGY | CRAFT

THE JOB

Get all New Zealanders to see and feel the Labour Government’s momentum and give them two ticks in the 2020 election.

OUR HUNCH

When things are uncertain, people need a simple, clear plan.

SOLUTION

We developed a simple strategic framework with pillars that talked to support for today and hope for tomorrow. We wrapped it up in a positive, future focussed campaign line and key messages to drive consistency and clear messaging through all channels - and all people.

JOB DONE

More than half of New Zealand voted Labour in 2020. The biggest landslide in decades. And our plan framework continued to help New Zealand “Respond, Recover and Rebuild” for the next two years.

SEE MORE
—

Explore more of what we do, from strategy and planning to making bad news better.