DIOCESAN SCHOOL FOR GIRLS
YOUR STORY
STRATEGY | CRAFT
THE JOB
Diocesan School for Girls were looking to update their prospectus in a way that was unique from the competition and would get girls excited for their future.
OUR HUNCH
Your time at school is a story that is uniquely yours.
SOLUTION
Rather than talk about the school from our perspective, we developed the prospectus as a timeline, weaving the DIO ribbon through a journey from early years to stepping out into the world.
This story (“your story” reinforced the message that Dio brings the building blocks for every girl to be more than they ever imagined at Dio.
JOB DONE
Over 200 families attended the open day where the new prospectus was launched. Due to its success, the next available application date was two years from then.
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