Cat S61 phone

THE JOB

Spark needed a fun, engaging way to show the construction industry why the Cat S61 phone is the perfect solution for tough jobs that need tough equipment – without the hard sell.

OUR HUNCH

Construction is all about the tools.

SOLUTION

We used real-life examples to show how customers could make the most of the Cat S61’s endless features to make life easier, both on and off the job. All wrapped in tongue-in-cheek headlines to evoke a hearty tradie-giggle, without a ‘buy now’ message in sight.

JOB DONE

The soft launch made up of eDM, SMS and social helped boost sales by 33%. And the campaign smashed all success targets out of the park.