CANTEEN

Thump Cancer

STRATEGY | CRAFT

THE JOB

Early detection is the best shot at beating Cancer. So Canteen came to us and asked us to help make their '5 signs of Cancer' famous for young people.

OUR HUNCH

People don’t remember lists. But they do remember words.

SOLUTION

We developed THUMP Cancer. Not only is it a mnemonic for the 5 signs (Tiredness, Heavy weight loss, Unusual lumps, Moles and Pain), but it also brings the punch we need in the fight against Cancer.

JOB DONE

Canteen called it "one of the most hard hitting campaigns we've ever run." But more importantly, young people all around the country are learning about what signs to look for.

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Explore more of what we do, from strategy and planning to making bad news better.