BURNETT Foundation aotearoa

Smash Stigma

The New Zealand Aids Foundation asked us for a campaign to help decrease the stigma and judgement around HIV.

Stigma is the result of ignorance. So let's educate. Our creative take: Let's raise our HIV IQ.

We created an online HIV IQ test, then drove people to it by posing some of the questions brightly and boldly in banner ads and social stories.

HIV IQ's were raised right around the country, with thousands of people taking the test, clicking on banners and smashing stigma in the process.

Explore more of what we do, from strategy and planning to making bad news better.