Whakarongorau Aotearoa

Making 1737 famous

ENGAGE | craft

THE JOB

We needed a low-budget way to launch a nationwide mental health support service for people experiencing mental health difficulties can easily access support by texting or calling 1737.

OUR HUNCH

People like to hide their feelings. They express the most with emoji.

SOLUTION

Given we were targeting young people, we hit the streets with street posters. They highlighted the new text-for-support aspect of the service using popular Emojis to portray feelings.

JOB DONE

Our emoji people were spread widely through social and amplified through news coverage on telly. More importantly, calls and texts started coming through - people were talking about feelings.

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